How Market Penetration Shapes Associations’ Success

When consulting with associations on how to increase members, I often make a statement, and ask a question: “You have XX members.  What percentage does this represent of the total market?”  In many cases, the answer is “I don’t know to be honest”, or that their membership represents less than half of the market share.[…]

Need Help Retaining Members? Here Are 5 Tips…

Concerned about your retention rates?  You’re not alone.  Professional & Trade Associations across all industries are showing growing concerns, whether their membership is currently rapidly declining, or whether they have noticed a slow trend, and want to turn the ship around while they can.  Here are a few tips to help you get started: Use[…]