How Market Penetration Shapes Associations’ Success

When consulting with associations on how to increase members, I often make a statement, and ask a question: “You have XX members.  What percentage does this represent of the total market?”  In many cases, the answer is “I don’t know to be honest”, or that their membership represents less than half of the market share.[…]

What Does Your #Association Website Say About You? – Part 1

Members are proud to be affiliated with their associations. It’s a badge of honour that some literally “wear” by featuring association logos on their websites, business cards and other marketing material. Doesn’t it only make sense then, that your association looks its best? We suggest starting with a website that’s pressed and primped. Populate it[…]

How to Boost ROI on Member Recruitment Efforts

Your marketing and membership departments work very hard to create visually appealing pieces to recruit new members to your organization.  They typically contain a fantastic offer, or an appealing call to action that makes potential new recruits seriously consider joining your association.  But what if your list isn’t up to par?  At times, these offers[…]