How Market Penetration Shapes Associations’ Success

When consulting with associations on how to increase members, I often make a statement, and ask a question: “You have XX members.  What percentage does this represent of the total market?”  In many cases, the answer is “I don’t know to be honest”, or that their membership represents less than half of the market share.[…]

What Does Your #Association Website Say About You? – Part 3

A performing website will yield benefits for your membership recruitment and retention efforts, as well as help drive your sponsorship and exhibitor sales. A poorly functioning website can do just the opposite. It can be a warning sign screaming “This association doesn’t have what you need.” How can you tell which situation you are in? Our[…]

What Does Your #Association Website Say About You? – Part 2

A performing website will yield benefits for your membership recruitment and retention efforts, as well as help drive your sponsorship and exhibitor sales. A poorly functioning website can do just the opposite. It can be a warning sign screaming “This association doesn’t have what you need.” How can you tell which situation you are in? Our[…]

What Does Your #Association Website Say About You? – Part 1

Members are proud to be affiliated with their associations. It’s a badge of honour that some literally “wear” by featuring association logos on their websites, business cards and other marketing material. Doesn’t it only make sense then, that your association looks its best? We suggest starting with a website that’s pressed and primped. Populate it[…]

What is your definition of ENGAGEMENT?

These days in the business press we hear a lot about engagement.  In its State of the American Workplace, Gallup reports that less than 30% of the US workforce is engaged in their job, with 17.5% being actively dis-engaged.  Meanwhile studies conducted by global management consulting firm Hay Group show that high levels of employee[…]

How Engaged Are You With Your Community, Really?

Warning: This blog post is a rant about an association that just DOESN’T GET IT.  What lessons can be learned from their mistakes? A few weeks ago, we began receiving emails about a survey that an association is running.  This association clearly sent the invite to their entire database, as we ALL received their email[…]