Increasing Sponsorship Through Engagement

Sponsorship is a hot topic area for many events professionals these days, especially when many organizations are closely scrutinizing ROI for the events they sponsor. As someone who has been involved in seeking sponsorship for my own events, as well as clients’ events, I’d like to propose another angle to look at sponsorship: and that[…]

Designing Multi-Sensory Events for Better Engagement

According to a recent study by CWT Meetings & Events and London & Partners (the destination marketing organization for the UK’s largest city), over three-quarters of event professionals surveyed said they could do a better job of delivering multi-sensory events. In this survey of over 600 business event organizers, which was released a few weeks[…]

Building in Time = Happier #Event Participants

“If I could save time in a bottle…” went the 1973 song by Jim Croce. Wouldn’t we all like to do that these days? When was the last time you hear the answer “fine” to the “How are you?” question? Nine times out of ten when that question is asked these days, the answer is[…]

Does Your Conference Have a Manifesto?

“Because it’s always been that way“. A short phrase that could be the reason for your organization’s ultimate demise.   Do you volunteer on committees? Have you ever been on a committee tasked with formulating the program for your association’s next education event? Everyone who participates on THAT committee is eager to contribute; there are[…]

Have #Eventprofs Lost Sight of Their True Purpose?

As event professionals we traditionally have seen our roles focused on logistics — finding the right space, the appropriate set-up for a presentation, the food to be served.  At times we’ve had our “seat at the table” — especially when we’ve seen a need to advocate for meetings as one of several strategic means of[…]