Six Tips for Combining Your Conference and #Association #Marketing

Every time your organization holds an event of any kind, it’s a pivotal moment to deliver a message, increase brand awareness, and build lasting relationships with members, prospects, and the key decision-makers in your sector. So it’s surprising when organizations fail to integrate their event marketing with their broader communications and outreach strategies. Surprising—but by[…]

Designing Multi-Sensory Events for Better Engagement

According to a recent study by CWT Meetings & Events and London & Partners (the destination marketing organization for the UK’s largest city), over three-quarters of event professionals surveyed said they could do a better job of delivering multi-sensory events. In this survey of over 600 business event organizers, which was released a few weeks[…]

Love is in the air… and The Engaging Associations Forum is coming!

It’s the week before Valentine’s and everyone is talking about love. But who talks about love in business?  Well, we do.  At Greenfield, we love associations and the people who make them work! That’s why we created this very special offer for association and non-proft sector to attend our labour of love:The Engaging Associations Forum (love,[…]

Are You Planning Your Annual Conferences Like It’s Groundhog Day?

February 2 is the day we North Americans seem to be fascinated with whether or not a certain sleepy little rodent gets to see its shadow, signalling the onset of an early spring or six more weeks of winter… Groundhog Day!  A rather odd way to predict the weather, by any measure.  One that mirrors[…]

Building in Time = Happier #Event Participants

“If I could save time in a bottle…” went the 1973 song by Jim Croce. Wouldn’t we all like to do that these days? When was the last time you hear the answer “fine” to the “How are you?” question? Nine times out of ten when that question is asked these days, the answer is[…]

Does Your Conference Have a Manifesto?

“Because it’s always been that way“. A short phrase that could be the reason for your organization’s ultimate demise.   Do you volunteer on committees? Have you ever been on a committee tasked with formulating the program for your association’s next education event? Everyone who participates on THAT committee is eager to contribute; there are[…]

Have #Eventprofs Lost Sight of Their True Purpose?

As event professionals we traditionally have seen our roles focused on logistics — finding the right space, the appropriate set-up for a presentation, the food to be served.  At times we’ve had our “seat at the table” — especially when we’ve seen a need to advocate for meetings as one of several strategic means of[…]