Blog
Reaching out to members who have missed the renewal deadline is an essential component of maximizing retention rates. When email gets caught in spam filters and regular mail is ignored, the only way to get through is by phone. Greenfield Client Care Specialists “close the business” sooner, so that more dues are collected in a shorter period of time.
Intelligence gathering is an important by-product of membership renewal programs. When members are reluctant to renew, we identify shortcomings in communication and potential dissatisfaction amongst your membership. Because we are a third party and not association staff, departing members will share information which may be negative in nature, but important for the association to know.
