Blog
Welcome to the inaugural Greenfield Insights e-newsletter! Every second Wednesday of the month, we will bring you trends, best practices and other insights to help you grow your association business.We know your time is valuable so we’ll keep this information actionable.
July is in full bloom bringing hot, humid weather and lots of opportunities to relax and have fun. My family and I did just that this past weekend, attending Kinsmen Lift-Off, a hot air balloon festival in nearby Cornwall.
A ride in a hot air balloon had been on my “bucket list” for some time, and my 13-year old daughter Iliana was happy to hop onboard with me. Floating in a basket at 3400 feet, the view was incredibly clear. It gave us a new appreciation of this wonderful region of Eastern Ontario.
Reflecting on this experience, I thought it presented a perfect metaphor to illustrate what we should all be doing at this time of year. Take time to appreciate life, certainly, but also to take stock of where business is going. Are you taking time this summer to reflect on how your membership are doing? Your numbers may be up over last year, but have you maximized all your opportunities for the rest of 2010 and 2011? How are your event registrations, exhibition booth sales or sponsorship revenues doing? Having “bird’s eye view” of your overall performance will help you feel more in control when the pace of business picks up again.
Now is the time to assess what worked and didn’t in the last six months, and what your plans are for the busy fall months ahead!
Helping you grow your business,
Doreen Ashton Wagner
Link to our Blog/RSS
Greenfield also has a blog! You can subscribe to our RSS Feed and get updates automatically or you can check out individual articles. Our most popular recent posts:
When You’re Stuck with the Boss’ Son… - What to do if your only option is to hire a student to help you update your database? Tips to ensure database cleanliness success…
Twitter, the Olympics & Association Membership - Observations and impressions from Meeting Professional International’s (MPI) 2010 MeetDifferent Conference in Cancun, Mexico; social media and audience engagement.
Have a great rest of the month!
