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ndustry research indicates only 5-15% of leads are ripe for a salesperson to act upon immediately. This means that 85-95% of leads must be further cultivated before a sales manager gets involved. This is especially true in the meetings industry. Business potential may exist with a prospect but the booking is several months or even years away.
Longer-term opportunities require ongoing education and trust-building communication. The problem is that the Sales Department is often too busy with more immediate business to provide this communication consistently. And the Marketing Department may not have the customization and monitoring tools to manage this process effectively.
That’s where we come in. With our Funnel Activator™ program, we’ll tend to your crop of leads with email, direct mail and personal communication targetted to your prospect’s interests. Once the lead is sales-ready, we’ll bring the harvest to you.
