Blog
Working with obsolete data is like trying to seed a garden in a patch of weeds… There’s a chance that something will grow, but it’s not going to be a bumper crop.
The Greenfield Data Cleansing System™ is a unique process we have developed over the years. It incorporates:
- Software-based data “scrubbing” to remove duplicates
- Address correction and standardization according to Canada Post or U.S. Postal Service guidelines
- Email pinging to identify undeliverable addresses
Running data through a program is not enough. Greenfield Client Care Specialists then call on each record to ensure the name on file is still the right person for you to communicate with. We will capture any missing information, including permission to communicate by email. The result is a clean list of prospects that will make your sales and marketing efforts bear more fruit.
