Six Tips for Combining Your Conference and #Association #Marketing

Every time your organization holds an event of any kind, it’s a pivotal moment to deliver a message, increase brand awareness, and build lasting relationships with members, prospects, and the key decision-makers in your sector. So it’s surprising when organizations fail to integrate their event marketing with their broader communications and outreach strategies. Surprising—but by[…]

How Market Penetration Shapes Associations’ Success

When consulting with associations on how to increase members, I often make a statement, and ask a question: “You have XX members.  What percentage does this represent of the total market?”  In many cases, the answer is “I don’t know to be honest”, or that their membership represents less than half of the market share.[…]

What Does Your #Association Website Say About You? – Part 3

A performing website will yield benefits for your membership recruitment and retention efforts, as well as help drive your sponsorship and exhibitor sales. A poorly functioning website can do just the opposite. It can be a warning sign screaming “This association doesn’t have what you need.” How can you tell which situation you are in? Our[…]

What Does Your #Association Website Say About You? – Part 2

A performing website will yield benefits for your membership recruitment and retention efforts, as well as help drive your sponsorship and exhibitor sales. A poorly functioning website can do just the opposite. It can be a warning sign screaming “This association doesn’t have what you need.” How can you tell which situation you are in? Our[…]

What Does Your #Association Website Say About You? – Part 1

Members are proud to be affiliated with their associations. It’s a badge of honour that some literally “wear” by featuring association logos on their websites, business cards and other marketing material. Doesn’t it only make sense then, that your association looks its best? We suggest starting with a website that’s pressed and primped. Populate it[…]

Update on Greenfield Services

With the recent announcement from Doreen Ashton Wagner, I am thrilled to write my first blog updating you on Greenfield Services.  Ultimately, while a lot has changed, our commitment remains the same: We will continue to offer full-service association management for the industry. We will continue to consult and conduct project based work in the[…]

The future is here. Is Your Association Ready? New Partnership Announcement!

We are thrilled to announce a new alliance!  Greenfield Services has partnered with Next Generation Company, co-owned by Membership and Millennials Expert, Sarah Sladek, and Change Management Expert, Laura Goodrich, to bring their latest venture, Millennials to Members to Canada! Proven Strategy for Creating Must-Have Membership Membership is flat or declining. Revenues are down and the[…]

How Engaged Are You With Your Community, Really?

Warning: This blog post is a rant about an association that just DOESN’T GET IT.  What lessons can be learned from their mistakes? A few weeks ago, we began receiving emails about a survey that an association is running.  This association clearly sent the invite to their entire database, as we ALL received their email[…]