The 7 Purposes of a Meeting

As an association leader, what are your thoughts about the transformational role that meetings can have in advancing your organizational objectives? I say can have because meetings are often seen as anything but transformational.  For too many people “meetings” is synonymous with boring, time-consuming, soul-sucking gatherings.  For the media, meetings and conferences too often are[…]

Six Tips for Combining Your Conference and #Association #Marketing

Every time your organization holds an event of any kind, it’s a pivotal moment to deliver a message, increase brand awareness, and build lasting relationships with members, prospects, and the key decision-makers in your sector. So it’s surprising when organizations fail to integrate their event marketing with their broader communications and outreach strategies. Surprising—but by[…]

How Market Penetration Shapes Associations’ Success

When consulting with associations on how to increase members, I often make a statement, and ask a question: “You have XX members.  What percentage does this represent of the total market?”  In many cases, the answer is “I don’t know to be honest”, or that their membership represents less than half of the market share.[…]

What Does Your #Association Website Say About You? – Part 3

A performing website will yield benefits for your membership recruitment and retention efforts, as well as help drive your sponsorship and exhibitor sales. A poorly functioning website can do just the opposite. It can be a warning sign screaming “This association doesn’t have what you need.” How can you tell which situation you are in? Our[…]

What Does Your #Association Website Say About You? – Part 2

A performing website will yield benefits for your membership recruitment and retention efforts, as well as help drive your sponsorship and exhibitor sales. A poorly functioning website can do just the opposite. It can be a warning sign screaming “This association doesn’t have what you need.” How can you tell which situation you are in? Our[…]

What Does Your #Association Website Say About You? – Part 1

Members are proud to be affiliated with their associations. It’s a badge of honour that some literally “wear” by featuring association logos on their websites, business cards and other marketing material. Doesn’t it only make sense then, that your association looks its best? We suggest starting with a website that’s pressed and primped. Populate it[…]