The 7 Purposes of a Meeting

As an association leader, what are your thoughts about the transformational role that meetings can have in advancing your organizational objectives? I say can have because meetings are often seen as anything but transformational.  For too many people “meetings” is synonymous with boring, time-consuming, soul-sucking gatherings.  For the media, meetings and conferences too often are[…]

Six Tips for Combining Your Conference and #Association #Marketing

Every time your organization holds an event of any kind, it’s a pivotal moment to deliver a message, increase brand awareness, and build lasting relationships with members, prospects, and the key decision-makers in your sector. So it’s surprising when organizations fail to integrate their event marketing with their broader communications and outreach strategies. Surprising—but by[…]