Why Greenfield?

What makes Greenfield different?

There are lots of “agencies” in both Canada and the U.S. who do work in data cleansing, business development (lead generation & lead nurturing) and market research. But to our knowledge we’re unique in our focus on the hospitality & meetings industry and professional & trade associations.

We’re passionate about what we do to the point of having developed our own trademarked approach for each service:

The Greenfield Data Cleansing System™
The Greenfield LEAD Process™
The Greenfield Funnel Activator™
The Greenfield Sales Appointment Organizer™

What is Greenfield’s mission?

Greenfield Services’ Mission and Vision is to be the leading North American professional services firm offering b2b data cleansing, business development and market research serving the needs of meeting industry organizations and professional/trade associations.

As a Company we believe in:

Being Client-Focused – We believe that satisfying the needs of our clients, keeping commitments and providing valuable feedback/recommendations is essential to our clients as well as our long-term success.
Being Quality-Minded – We believe that the maintenance of the highest possible quality is a primary requirement of client satisfaction.
Being Productive – We believe in doing the job on time and within budget.
Being Employee-Centred – Ours is a people business and our most valued asset is our team of Employees. We believe our Employees deserve a fair remuneration/benefit package and the right equipment, training and environment to do a great job. We believe our Employees need flexibility in their work schedule when they need to attend to personal matters. We continually foster an environment where our Employees challenge themselves, enjoy learning about the industry and are recognized for their group/individual accomplishments.

What are Greenfield’s core values?

As a Team, we value integrity, respect, honesty and loyalty. Since our goal is to help you grow your business by building long-lasting relationships, we believe in putting ourselves forward in the most transparent way possible. Which is why we believe it’s important you know who is behind Greenfield and what our story is.

We look forward to getting to know you too!