What is your definition of ENGAGEMENT?

These days in the business press we hear a lot about engagement.  In its State of the American Workplace, Gallup reports that less than 30% of the US workforce is engaged in their job, with 17.5% being actively dis-engaged.  Meanwhile studies conducted by global management consulting firm Hay Group show that high levels of employee[…]

Increasing Sponsorship Through Engagement

Sponsorship is a hot topic area for many events professionals these days, especially when many organizations are closely scrutinizing ROI for the events they sponsor. As someone who has been involved in seeking sponsorship for my own events, as well as clients’ events, I’d like to propose another angle to look at sponsorship: and that[…]

Designing Multi-Sensory Events for Better Engagement

According to a recent study by CWT Meetings & Events and London & Partners (the destination marketing organization for the UK’s largest city), over three-quarters of event professionals surveyed said they could do a better job of delivering multi-sensory events. In this survey of over 600 business event organizers, which was released a few weeks[…]