How to Boost ROI on Member Recruitment Efforts

Your marketing and membership departments work very hard to create visually appealing pieces to recruit new members to your organization.  They typically contain a fantastic offer, or an appealing call to action that makes potential new recruits seriously consider joining your association.  But what if your list isn’t up to par?  At times, these offers[…]

The New GSI….

We’re back…… There are SO many things to talk about.  We have worked towards some pretty significant changes since July 2015, and wanted to keep our loyal followers and clients in the loop: First, we realized that ongoing phone support for the hospitality & meetings industry was no longer moving the needle as it once[…]